CredSpark Client Example

How do you engage subscribers to drive your industry awards program?

Let’s explore how Adweek does it.

Adweek + CredSpark

Adweek runs a highly regarded industry awards program. They leveraged a CredSpark interaction to engage their readership to provide insights and data to fuel their annual Reader’s Choice Tech Awards. Let’s take a look:

Adweek Reader’s Choice Tech Awards

The Impact

  • Engaged readership in an efficient and interactive way to increase voting participation
  • Gained insights in reader opinion and tech usage
  • Developed a tool that can be adapted to capture reader insights across a variety of topics


Votes Recorded

The number of readers engaged with the interaction

Client Spotlight

Adweek is the leading media platform serving the brand marketing ecosystem. Its award-winning coverage reaches industry professionals across print, digital, events, podcasts, newsletters, and more.

How can you leverage interactive content in your organization? Start with a demo.