CredSpark Client Example
How do you engage subscribers to drive your industry awards program?
Let’s explore how Adweek does it.
Adweek + CredSpark
Adweek runs a highly regarded industry awards program. They leveraged a CredSpark interaction to engage their readership to provide insights and data to fuel their annual Reader’s Choice Tech Awards. Let’s take a look:
Adweek Reader’s Choice Tech Awards
- Engaged readership in an efficient and interactive way to increase voting participation
- Gained insights in reader opinion and tech usage
- Developed a tool that can be adapted to capture reader insights across a variety of topics
The number of readers engaged with the interaction
Adweek is the leading media platform serving the brand marketing ecosystem. Its award-winning coverage reaches industry professionals across print, digital, events, podcasts, newsletters, and more.