CredSpark Client Example

Big events have a lot to offer; but they can also be incredibly overwhelming. How can you showcase the value of attending to each prospective registrant?

Let’s explore how BNP Media did it.

BNP Media + CredSpark

BNP Media used CredSpark’s recommendation engine to create custom itineraries for each prospective registrant of their industry-leading ASSEMBLY show. People considering attending the show answered a few questions that surfaced their interests, needs, and goals. They were then matched to specific sessions, speakers, sponsors, and exhibitors based on those insights. Take a look…

Personalized Itinerary for the ASSEMBLY Show

The Impact

  • Engaged the audience with an interactive experience, increasing time on site
  • Tapped into the attention (and intensity) of a topically, significant issue 
  • Gained valuable insights into the opinions and experiences of their audience as it pertained to the Me Too Movement
  • Created opportunities for PR and social media management 

Client Spotlight

BNP Media is a fourth-generation, family-run B2B media business. Millions of professionals rely on BNP Media for the most relevant and actionable information through its magazines, events, websites, market research, and more.

How can you leverage interactive content in your organization? Start with a demo.