CredSpark Client Example
Big events have a lot to offer; but they can also be incredibly overwhelming. How can you showcase the value of attending to each prospective registrant?
Let’s explore how BNP Media did it.
BNP Media + CredSpark
BNP Media used CredSpark’s recommendation engine to create custom itineraries for each prospective registrant of their industry-leading ASSEMBLY show. People considering attending the show answered a few questions that surfaced their interests, needs, and goals. They were then matched to specific sessions, speakers, sponsors, and exhibitors based on those insights. Take a look…
Personalized Itinerary for the ASSEMBLY Show
The Impact
- Engaged the audience with an interactive experience, increasing time on site
- Tapped into the attention (and intensity) of a topically, significant issue
- Gained valuable insights into the opinions and experiences of their audience as it pertained to the Me Too Movement
- Created opportunities for PR and social media management
Client Spotlight
BNP Media is a fourth-generation, family-run B2B media business. Millions of professionals rely on BNP Media for the most relevant and actionable information through its magazines, events, websites, market research, and more.
