CredSpark Client Example
How do you grow advertising revenue through audience engagement and data?
Let’s explore how Progressive Grocer did it.
Progressive Grocer + CredSpark
Progressive Grocer paired content with a sponsored CredSpark interaction that assessed readers’ knowledge of the petcare business. It was an innovative, new advertising offering that generated leads and collected valuable qualification data for the sponsor. Let’s take a look:
How Well Do You Really Know the Pet Care Business?
The Impact
- Created a data-rich, ad product that sponsors crave.
- Collected unique insights, data, and market intelligence for the sponsor.
- Increased page engagement by pairing an interactive element with static content.
- Improved price power of advertising by collecting audience data within an ad experience.
47%
Lead Capture Rate
Nearly half of participants provided lead information.
Client Spotlight
Progressive Grocer has been the leading voice of the supermarket industry for more than 100 years, serving the needs of top management and decision makers from headquarters to the stores.
