CredSpark Client Example
How do you generate valuable data for sponsors in a fun and engaging way?
Let’s explore how Restaurant Business did it.
Restaurant Business + CredSpark
Restaurant Business developed a quiz as a sponsorship vehicle, generating valuable data for their advertiser and creating a premium advertising product in the process. Their audience got to engage with a fun and interactive knowledge assessment generating interest in flavor pairings while introducing their sponsor in a relevant and seamless way. Let’s take a look:
Test Your Salad Dressing Chops
The Impact
- Connected the audience with the sponsor in a fun, engaging way.
- Generated valuable and actionable insights and data for the sponsor.
- Captured their audience’s attention while carrying out knowledge assessments.
- Used gaming features to capture audience attention and maintain their
engagement over time.
Client Spotlight
Restaurant Business is the leading media brand in the commercial food-service industry, with a focus on entrepreneurship, innovation and growth.
