CredSpark Client Example
How do you take the pulse of your professional audience on a key and topical social issue?
Let’s explore how MedPage Today does it.
MedPage Today + CredSpark
The editors at MedPage Today created a survey on the Me Too issues to gather the opinions, insights, and personal experiences of doctors on this cultural significant issue. It was a great example of using a hot topic in a way to shine light on their own profession and driving audience engagement in the process. Let's take a look...
#METOO Survey
The Impact
- Engaged the audience with an interactive experience, increasing time on site
- Tapped into the attention (and intensity) of a topically, significant issue
- Gained valuable insights into the opinions and experiences of their audience as it pertained to the Me Too Movement
- Created opportunities for PR and social media management
3,125
Participants
The number of people participating in the survey
25,406
First-Party Data Points
The total number of audience data points collected over all the interactions
Client Spotlight
MedPage Today is a trusted source for clinical news across medical specialties, focusing on the news and information that directly impact the careers and practices of healthcare professionals.
