CredSpark Client Example
How do you take the pulse of your professional audience on a key and topical social issue
Let’s explore how MedPage Today did it.
MedPage Today + CredSpark
The editors at MedPage Today created a survey on the Me Too issues to gather the opinions, insights, and personal experiences of doctors on this cultural significant issue. It was a great example of using a hot topic in a way to shine light on their own profession and driving audience engagement in the process. Let's take a look
The Impact
- Engaged the audience with an interactive experience, increasing time on site
- Tapped into the attention (and intensity) of a topically, significant issue
- Gained valuable insights into the opinions and experiences of their audience as it pertained to the Me Too Movement
- Created opportunities for PR and social media management
3,125
PARTICIPANTS
The number of people participating in the survey
25,406
FIRST-PARTY DATA POINTS
The total number of audience data points collected over all the interactions
CLIENT SPOTLIGHT



MedPage Today is a trusted source for clinical news across media specialties, focusing on the news and information that directly impact the careers and practices of healthcare professionals
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