CredSpark Client Example
How do you create conversation and engagement around tough topics in your industry?
Let’s explore how MedPage Today did it.
MedPage Today + CredSpark
MedPage Today leveraged CredSpark to create a new product offering called The Ethics Consult. Each week, healthcare professionals are invited to interact with—and weigh in on— a case study where an ethical dilemma is posed. The next week, a medical ethicist responds and presents the survey responses for context. It’s a powerful illustration of keeping audiences coming back for more. Let’s take a look:
The Impact
- Created an interactive case-study style audience experience
- Encouraged input on and conversation around important and sometimes controversial medical decisions
- Brought people back for more insights and interaction
- Showcased thought leadership and innovation
ARTICLES
Articles published on medical ethics cases
AUDIENCE RESPONSES
The number of engagements with the CredSpark interaction
CLIENT SPOTLIGHT
MedPage Today is a trusted source for clinical news across medical specialties, focusing on the news and information that directly impact the careers and practices of healthcare professionals.
How can you leverage CredSpark in your organization?
Let’s find out. Start with a demo that’s customized to your specific business needs and goals.