Use CredSpark Attributes to easily track response data across your interactions.
Track, analyze, and derive insights more easily by using CredSpark’s Attributes feature to label and organize your question content.
Watch a quick tutorial on Attributes.
The Benefits of Using CredSpark Attributes.
Easily aggregate data across multiple interactions.
CredSpark Attributes make collecting audience data across multiple interactive content experiences a snap.
Avoid asking known users the same question more than once.
By leveraging attributes, you’ll recognize that a user has already answered a particular question and enable the ability to ask another based on that previous response.
Gather data over time and across multiple experiences.
The effective use of Attributes lays the foundation for progressive profiling, allowing you to gather audience intelligence in smaller, more manageable interactions across longer periods of time.
Assigning Attributes in CredSpark
Pro Tips on Using CredSpark Attributes
Be thoughtful and strategic when assigning Attributes.
It’s important that you have a cohesive “big picture” when it comes to your audience data and how you aggregate it. That’s why we only allow Admins to assign CredSpark Attributes to provide more control and governance.
Start with the outcome that you want and create a plan to achieve it.
Think of what data you want and how you’d like to leverage it. Then, design an Attribute plan that helps aggregates your audience data in the way you need it.
Be consistent in your use of Attributes.
For Multiple-Choice questions, use the same answer choices for questions linked to the same attribute. Different answer choices may lead to the question being displayed again, potentially overwriting the previous attribute value.
More to explore on CredSpark Attributes.
More to explore on CredSpark Attributes.
