How Organizations Can Establish Loyal Communities With Interactive Content
Driving interest in continuing education opportunities for busy professionals can be tough—especially when they’re doctors. Organizations are now realizing that it’s more important (and effective) than ever to build and establish communities around professional learning. And with interactive content, audience development professionals are seeing big growth in engagement, community building, brand affinity, and increases in customer lifetime value. How PRIME Grew Their Continuing Education Opportunities For Doctors PRIME, the recognized leader in patient and provider education, leveraged CredSpark to create an interaction that is both educational and evaluative, while nurturing a community that keeps coming back for more engagement PRIME launched a weekly community engagement effort, the clinical case challenge, creating a fun, challenging content interaction based on real-life case studies. PRIME had three goals, specifically: Develop audience retention and community engagement efforts to increase time on site and user return rates Gain a deeper understanding of their audience, better informing future editorial decisions Tap into the competitive spirit of professionals Do it in a way that is easy to create, understand, and deploy By leveraging the flexibility of CredSpark’s interaction engines, PRIME’s interactive content was not only effective and attractive, but easy to use. No cumbersome platform, no blockers. Just think, create, deploy. The best part? It’s accessible from anywhere. Through the lifespan of this project, PRIME has seen great results and returns, including: Over 140 interactions created 20,000+ interactions completions Building a Community For Organizations PRIME is a leading example of successful community engagement initiatives. With professionals eager to continue education, and show off their expertise, interactive content is a valuable resource to generate higher content interaction and give readers something to look forward to. See it in Action Check out PRIME’s interactive content in action, and learn more about their success story here. To learn more about building a community for your organization with interactive content to retain customers and build everlasting relationships, start a discussion with CredSpark. VIEW THE INTERACTION
How Organizations Can Establish Loyal Communities With Interactive Content Read More »
