Keeping your audience engaged is harder than ever. With every organization out there pumping out content, and AI out in the world to speed up the process even further, how do you stand out from the rest?
Turf Magazine found an answer–and it’s a powerful one. It’s interactive content. Specifically, interactive quiz experiences. By turning their flat content into interactive experiences, they skyrocketed their engagement, gained valuable audience data & insights, and grew their subscriber base. Let’s take a closer look.
Competition in the Attention Economy
Turf Magazine is the leading media organization of the turf and landscape industry. They provide the industry with the latest information on the science, products, and best practices in that industry.
Like many in B2B publishing, Turf was experiencing a common issue: – they weren’t experiencing the engagement results they were hoping for. Turf turned to CredSpark for help to create a memorable and meaningful audience interaction with three goals:
- Turn passive readers into active participants
- Gather zero-party data and learn more about their audience
- Boost time on site and subscriptions
Turf Magazine deployed their interactive quiz ‘Test Your Knowledge of Invasive Species’. This quiz not only met their KPIs – it blew them out of the water. This immersive quiz delivered:
- 97% Activation Rate
- 13% Opt-In Rate
- 56 Seconds Active Time
Interactive Experiences Increase Engagement
Turf’s initiative is a proven success story for media & publishing organizations to follow. By providing a stand-out interactive experience for their audience, they were able to effectively deliver high-quality, engaging content while gathering important audience data and insights.
See it for Yourself
Check out Turf Magazine’s interactive quiz experience for yourself. To learn more about exactly how they increased their subscription rates, and learn more about interactive content, come chat with us.
