Education Archives

July 10, 2017 |

Advertising & Marketing

Marketing Is Training Turned Outward

My extended family includes a few psychologists, from whom I've picked up a few nuggets on the human condition. One of them goes like this: "Depression is anger turned inward." OK, not the most uplifting way to start a blog post, but stay with me a second. What's interesting is ...

By

Lev Kaye

June 15, 2017 |

Advertising & Marketing

Your Audience Demands Relevance. Will You Deliver?

Many things in this world are scarce. Content is not among those things. As content distribution costs have gone to zero, content has flooded the world. Which makes it hard to find exactly the content you need. Over-abundant content - User-generated, curated, "fake news", etc. - has simply created a ...

By

Lev Kaye

March 23, 2017 |

Media & Publishing

Media lost on Breadth. They can still win on Depth, if they act like teachers.

Part I: Media's Crisis and The Way Forward Media firms face a true existential crisis: What is their purpose ? Why do they exist? For about 150 years, Media businesses were the only way to get messages, both non-commercial (news) and commercial (ads), in front of large groups of specific ...

By

Lev Kaye

March 19, 2015 |

Learning & Training

How ‘Soft Skills’ Tests Could Create Opportunity for Millions

College degrees that impress employers are harder than ever to obtain and afford. Could innovations in testing level the playing field? Flashback to America in the late 1950's: A grandchild of immigrants, raised by working class parents, is bright and motivated. He studies hard and earns good grades. Despite his ...

By

Lev Kaye

October 17, 2014 |

Learning & Training

Generalists vs. Specialists: Who Owns The Future?

Who's more valuable to your organization: Someone who can 'wear multiple hats' or someone who's very talented at one thing? How would you advise a student looking at college options: Pursue a degree that exposed her to a range of disciplines and taught her to think critically in different contexts, ...

By

Lev Kaye

September 2, 2014 |

Advertising & Marketing

Featured in Forbes.com

Delighted to be featured in Forbes.com this month, for my thoughts on how to create great content that teaches people. Can't re-post the article here yet, but here's the link. Hope you enjoy! - Lev

By

Lev Kaye

July 22, 2014 |

Learning & Training

‘Test’ is NOT a four-letter word

Your palms moisten with sweat. You cast furtive glances at others around you, to confirm you're not the only nervous one. The clock tells you it's almost 'go' time. Your heartbeat rises in your chest as you try to squelch a voice inside your head saying, "This could be baaaad..." ...

By

Lev Kaye

May 12, 2014 |

Learning & Training

The World’s Leading Expert (In Something)

Here's two old truths, and a new truth to help your understanding of expertise.

By

Lev Kaye

March 24, 2014 |

Learning & Training

Fracking For Talent

How Do We Unlock Tight Talent? At CredSpark we're unlocking Tight Talent by enabling the creation and sharing of highly-targeted tests of knowledge and skill designed by credible industry experts.

By

Lev Kaye

March 24, 2014 |

Learning & Training

Test-Driven Career Development

Test-Driven Development - a new approach to building. Read closely.

By

Lev Kaye

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July 10, 2017 |

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Lev Kaye

June 15, 2017 |

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Lev Kaye

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Lev Kaye

March 19, 2015 |

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Lev Kaye

October 17, 2014 |

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Lev Kaye

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Lev Kaye

July 22, 2014 |

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Lev Kaye

May 12, 2014 |

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Lev Kaye

March 24, 2014 |

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Lev Kaye

March 24, 2014 |

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Lev Kaye

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