Driving interest in continuing education opportunities for busy professionals can be tough—especially when they’re doctors.
Organizations are now realizing that it’s more important (and effective) than ever to build and establish communities around professional learning. And with interactive content, audience development professionals are seeing big growth in engagement, community building, brand affinity, and increases in customer lifetime value.
How PRIME Grew Their Continuing Education Opportunities For Doctors
PRIME, the recognized leader in patient and provider education, leveraged CredSpark to create an interaction that is both educational and evaluative, while nurturing a community that keeps coming back for more engagement
PRIME launched a weekly community engagement effort, the clinical case challenge, creating a fun, challenging content interaction based on real-life case studies. PRIME had three goals, specifically:
- Develop audience retention and community engagement efforts to increase time on site and user return rates
- Gain a deeper understanding of their audience, better informing future editorial decisions
- Tap into the competitive spirit of professionals
- Do it in a way that is easy to create, understand, and deploy
By leveraging the flexibility of CredSpark’s interaction engines, PRIME’s interactive content was not only effective and attractive, but easy to use. No cumbersome platform, no blockers. Just think, create, deploy. The best part? It’s accessible from anywhere.
Through the lifespan of this project, PRIME has seen great results and returns, including:
- Over 140 interactions created
- 20,000+ interactions completions
Building a Community For Organizations
PRIME is a leading example of successful community engagement initiatives. With professionals eager to continue education, and show off their expertise, interactive content is a valuable resource to generate higher content interaction and give readers something to look forward to.
See it in Action
Check out PRIME’s interactive content in action, and learn more about their success story here. To learn more about building a community for your organization with interactive content to retain customers and build everlasting relationships, start a discussion with CredSpark.
