So much time and effort—not to mention money—goes into lead collection. But why are you throwing that all away by treating these new leads exactly the same?
In the rush to drive more audience engagement, are you forgetting that your sponsors and advertisers are an audience too? Here's how to deepen engagement with them and drive real value for you both.
Savvy marketers are now leveraging new engagement features to turn their narrative content into interactive discovery experiences and collecting actionable data and highly qualified leads in the process.
Your palms moisten with sweat. You cast furtive glances at others around you, to confirm you're not the only nervous one. The clock tells you it's almost 'go' time. Your heartbeat rises in your chest as you try to squelch a voice inside your head saying, "This could be baaaad..." ...