Next year, the digital advertising world will be completely upended by the move away from 3rd party cookies. Are you ready for the privacy-first driven audience engagement?
Most forward-looking organizations are leveraging data and data science to improve business and operational results. But convincing your audience to provide additional data? Now that's truly an art.
Demographic data and purchase history are not enough. Socrates understood the power of a question. You should too. Make sure you're leveraging the opportunities of querying your audience, and let them tell you their story.
The media circus around the Facebook scandal has died down and the news cycle has moved on. But the true impact of this and other data privacy scandals will last a long time and will be widely felt. This is about to get real...
How much more might you enjoy Netflix (or any streaming or shopping service) if they took a moment to ask you some direct questions?