CredSpark Events & Video Guides
How Smart Associations Are Driving Non-Dues Revenue with Personalization
December 3rd 2025 | Recording
Find out how interactive content is growing associations
Your next step to improving the bottom line.
Topic: Associations, Interactive Content, Lead Generation
It’s time for a new playbook. In today’s crowded digital world, the old methods of generating revenue are failing. The key to unlocking new growth isn’t more advertising—it’s more intelligence. What if every poll and quiz you launched was secretly a powerful engine for identifying your most engaged prospects and their biggest needs?
Join Gabi Murphy and Casey Cornelius, for a practical webinar that reveals how to use simple interactive content to dramatically improve your bottom line and the quality of your business relationships.
Key benefits for watching or attending include:
Learn how to design “Diagnostic Quizzes” that act as automated lead qualifiers. Stop cold-calling and start getting a list of members who have self-identified a problem and are actively seeking a solution—whether it’s your course or your partner’s product.
Transform your sponsorship conversations from “logo placement” to “strategic partnership.” We’ll show you how to build and sell “Sponsored Benchmark Tools” that provide your partners with what they really want: measurable ROI and direct access to a pipeline of interested buyers.
Discover how to create and monetize a brand-new asset: proprietary “Industry Pulse” data. Learn to package the insights from simple polls into a premium subscription product that your corporate members and vendor community will pay a premium for, creating a recurring, high-margin revenue stream from scratch.
Featuring:
Casey Cornelius
As CredSpark’s Head of Content and Client services, Casey Cornelius is a former educator with deep experience in learning and development, curriculum design, and assessment. She also has more than five years experience working with B2B marketing and audience development teams to create engaging, enriching interactive content.
Gabi Murphy
Gabi Murphy is a Customer Success Manager at CredSpark, helping clients achieve their goals through engaging online content. She has over 20 years of experience working with diverse teams and organizations, with a background in operations, customer service, and corporate communications.
Get an edge on other events with interactive content. Save your spot today.
