How Are Other Media Companies Developing Their Approach to Lead Generation?
Media Companies are getting ahead of the curve making big waves in their lead generation efforts with Interactive Content. Can you consider your efforts a best practice? Find out here.
AdWeek + CredSpark
How can you drive new ad revenue streams while generating highly qualified leads for sponsors? With CredSpark’s interactive content tools, Adweek Generated:
95s Time on Site
54% Lead Capture Rate
24% Click-Through Rate
Progressive Grocer + CredSpark
How do you grow advertising revenue through audience engagement and data?Using CredSpark’s Interaction, Progressive Grocer generated leads and collected qualification data for sponsors, gaining in a
47% Lead Capture Rate
Education Week + CredSpark
How do you engage readers on a hot industry topic while qualifying them as leads for a sponsor? Education Week gauged participant knowledge, while introducing them to a sponsor, and gathering:
2,802 Completions
1,579 Leads
MedPage Today + CredSpark
How can you capture real-time data and insights from your audience? With CredSpark, MedPage Today captured information targeting the interest of their audience and sponsors. The impact was:
Engaged Audience and Increased Time on Site
Gathered Real-Time audience Intelligence
Gained insights to inform editorial decisions
Travel Weekly + CredSpark
How do you effectively communicate your sponsor’s brand in a fun and engaging way? Travel Weekly developed a series of short quizzes to create fun education engagement for their sponsor, generating:
71% Lead Capture Rate
32,294 Data Points Collected
3,495 People Engaged
SAPInsider + CredSpark
How do you generate valuable data for sponsors in a fun and engaging way? SAPinsider leveraged CredSpark’s outcome quiz engine to create an evaluation tool. With this, they achieved a
51% Lead Capture Rate