How Are Other Media Companies Developing Their Approach to Lead Generation?
Media Companies are getting ahead of the curve making big waves in their lead generation efforts with Interactive Content. Can you consider your efforts a best practice? Find out here.
Education Week + CredSpark
How do you engage readers on a hot industry topic while qualifying them as leads for a sponsor? Education Week gauged participant knowledge, while introducing them to a sponsor, and gathering:
MedPage Today + CredSpark
How can you capture real-time data and insights from your audience? With CredSpark, MedPage Today captured information targeting the interest of their audience and sponsors. The impact was:
Engaged Audience and Increased Time on Site
Gathered Real-Time audience Intelligence
Gained insights to inform editorial decisions
Travel Weekly + CredSpark
How do you effectively communicate your sponsor’s brand in a fun and engaging way? Travel Weekly developed a series of short quizzes to create fun education engagement for their sponsor, generating:
71% Lead Capture Rate
32,294 Data Points Collected
3,495 People Engaged