Audience Insights :
The CredSpark Blog
All Stories
February 3, 2020 |
For media firms, publishers, marketers and associations, there’s now a party you can’t skip - it’s called the First Party.
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February 1, 2020 |
In the rush to drive more audience engagement, are you forgetting that your sponsors and advertisers are an audience too? Here's how to deepen engagement with them and drive real value for you both.
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November 17, 2019 |
Does your organization have a Chief Question Officer? What is a C?O and how can that role be one of the most influential in your organization?
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September 10, 2019 |
There's nothing more powerful than a personal conversation. But how can you leverage that experience in marketing...at scale?
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June 23, 2019 |
There are four major opportunities in which associations can leverage the power of personalization to drive real value for their membership by transforming how they view association services & benefits. Take a look...
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April 1, 2019 |
Demographic data and purchase history are not enough. Socrates understood the power of a question. You should too. Make sure you're leveraging the opportunities of querying your audience, and let them tell you their story.
