December 27, 2018 |
Do you think BIG Data is a BIG menace? Do you think it only applies to BIG companies? Well, read on. We may change a few of your perceptions.
Audience Insights :
The CredSpark Blog
Author: Lev Kaye
September 11, 2018 |
Long-tail content can be exceptionally relevant for readers. But we can't really expect them to slog through our backlogs of content to find what's meaningful for them. However, AI can help us find the needles in the proverbial haystacks that are exactly suited to our needs and interests.
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July 10, 2018 |
During media’s recent Decade of Disruption, ad-supported revenue models have stumbled and legacy brands have crumbled. But there’s been a bright spot: Events. But there's a dirty secret: Most events are a waste of time. Here's how to fix it...
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April 24, 2018 |
The media circus around the Facebook scandal has died down and the news cycle has moved on. But the true impact of this and other data privacy scandals will last a long time and will be widely felt. This is about to get real...
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March 14, 2018 |
HQ Trivia has been lauded for its mastery of real-time, quiz-based engagement. But any media or marketing team can learn and apply lessons from HQ's success.
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February 9, 2018 |
Natural Language Generation (NLG) is a lesser-known branch of Artificial Intelligence. But when combined with asking questions of individuals, NLG can deliver highly impactful personalized recommendations for events, learning, content and more.
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January 11, 2018 |
How much more might you enjoy Netflix (or any streaming or shopping service) if they took a moment to ask you some direct questions?
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October 24, 2017 |
Gilbert Gottfried rose to become a successful comedian during the 1990’s, known for his tendency to get audiences’ attention through shockingly inappropriate jokes. Gottfried’s career recovered from an infamous joke he made in NYC about the 9/11 attacks--only two weeks after 9/11. But it did not ...
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August 1, 2017 |
Recently I spent the weekend with a newly-single friend who, after 17 years of marriage, finds himself once again 'on the market'. Having not dated since the last century, he's getting a crash course in how much being single has changed, due to technology. If you've been 'off the market' ...
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July 10, 2017 |
My extended family includes a few psychologists, from whom I've picked up a few nuggets on the human condition. One of them goes like this: "Depression is anger turned inward." OK, not the most uplifting way to start a blog post, but stay with me a second. What's interesting is ...
