Lev Kaye, Author At CredSpark

September 11, 2018 |

Advertising & Marketing

Is Long-Tail Content Useful? Or Just a Drag?

Long-tail content can be exceptionally relevant for readers. But we can't really expect them to slog through our backlogs of content to find what's meaningful for them. However, AI can help us find the needles in the proverbial haystacks that are exactly suited to our needs and interests.

By

Lev Kaye

July 10, 2018 |

Events

The Problem with Conferences

During media’s recent Decade of Disruption, ad-supported revenue models have stumbled and legacy brands have crumbled. But there’s been a bright spot: Events. But there's a dirty secret: Most events are a waste of time. Here's how to fix it...

By

Lev Kaye

April 24, 2018 |

Zero Party Data

The Death (and Dawn) of Personal Data Collection

The media circus around the Facebook scandal has died down and the news cycle has moved on. But the true impact of this and other data privacy scandals will last a long time and will be widely felt. This is about to get real...

By

Lev Kaye

March 14, 2018 |

Interactive Content

HQ Trivia: 5 Essential Ingredients of the Quiz Phenomenon

HQ Trivia has been lauded for its mastery of real-time, quiz-based engagement. But any media or marketing team can learn and apply lessons from HQ's success.

By

Lev Kaye

February 9, 2018 |

Advertising & Marketing

AI’s Less-Famous But Talented Sibling: Natural Language Generation

Natural Language Generation (NLG) is a lesser-known branch of Artificial Intelligence. But when combined with asking questions of individuals, NLG can deliver highly impactful personalized recommendations for events, learning, content and more.

By

Lev Kaye

January 11, 2018 |

Zero Party Data

Netflix: Just Ask Me, Already!

How much more might you enjoy Netflix (or any streaming or shopping service) if they took a moment to ask you some direct questions?

By

Lev Kaye

October 24, 2017 |

Interactive Content

Pivot to Audience

Gilbert Gottfried rose to become a successful comedian during the 1990’s, known for his tendency to get audiences’ attention through shockingly inappropriate jokes. Gottfried’s career recovered from an infamous joke he made in NYC about the 9/11 attacks--only two weeks after 9/11. But it did not ...

By

Lev Kaye

August 1, 2017 |

Advertising & Marketing

Dating vs Online Advertising: Swipe Left or Right?

Recently I spent the weekend with a newly-single friend who, after 17 years of marriage, finds himself once again 'on the market'. Having not dated since the last century, he's getting a crash course in how much being single has changed, due to technology. If you've been 'off the market' ...

By

Lev Kaye

July 10, 2017 |

Advertising & Marketing

Marketing Is Training Turned Outward

My extended family includes a few psychologists, from whom I've picked up a few nuggets on the human condition. One of them goes like this: "Depression is anger turned inward." OK, not the most uplifting way to start a blog post, but stay with me a second. What's interesting is ...

By

Lev Kaye

June 15, 2017 |

Advertising & Marketing

Your Audience Demands Relevance. Will You Deliver?

Many things in this world are scarce. Content is not among those things. As content distribution costs have gone to zero, content has flooded the world. Which makes it hard to find exactly the content you need. Over-abundant content - User-generated, curated, "fake news", etc. - has simply created a ...

By

Lev Kaye

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The CredSpark Blog

Author: Lev Kaye

September 11, 2018 |

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July 10, 2018 |

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April 24, 2018 |

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March 14, 2018 |

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February 9, 2018 |

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January 11, 2018 |

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October 24, 2017 |

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August 1, 2017 |

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July 10, 2017 |

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June 15, 2017 |

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