Contact
Client

Business Travel News is a division of Northstar Travel Media, the largest B2B travel media and events business in the world.

Objective

To create a branded, custom data product that allows corporate travel managers to benchmark their employees' travel satisfaction against other enterprises and pinpoint areas of need.


Example
Content Type

Custom Survey (with custom scoring/indexing)

Why This Works

This is an example of how CredSpark can customize its software to help a client create a data-driven product.  The scoring/indexing algorithm is unique, proprietary and owned by Northstar.  The survey questions are evergreen and can be distributed annually, then summarized in a report made available to Northstar clients (and sponsored by an advertiser.)


Client

Business Travel News is a division of Northstar Travel Media, the largest B2B travel media and events business in the world.

Content Type

Custom Survey (with custom scoring/indexing)

Objective

To create a branded, custom data product that allows corporate travel managers to benchmark their employees' travel satisfaction against other enterprises and pinpoint areas of need.

Why This Works

This is an example of how CredSpark can customize its software to help a client create a data-driven product.  The scoring/indexing algorithm is unique, proprietary and owned by Northstar.  The survey questions are evergreen and can be distributed annually, then summarized in a report made available to Northstar clients (and sponsored by an advertiser.)

How can you leverage CredSpark in your organization?
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