Princeton Review is one of the most recognized, trusted providers of test preparation and tutoring in the world.
To engage high school students thinking ahead to college, and getting them to opt-in to marketing about Princeton Review's courses and services.
Outcome Quiz (delivers a profile, not a score)
People love taking quizzes which reveal something about themselves. This quiz not only reflects a student's interests back to them, but also provides links colleges that might be a good fit. It positions Princeton Review as a trusted guide, which builds brand affinity.